Product Design
Jump to:
AI Product Design
-
I was a student in the Introduction to AI Product Design course by ELVTR in Q1 2024. The course covered a number of topics, from AI ethics to leveraging user research data for AI product design. I completed assignments on a weekly basis which culminated in a final project shown here, which is an AI powered app to help users find a new skincare routine.
-
People who are new to skincare and want to establish a skincare routine are presented with an overwhelming amount of information across the internet including every social platform, online retailers, blogs, etc.
This causes users to ask the question: where do I start? With so many options available, new users get overwhelmed and often abandon the prospect of building a new healthy habit before it even begins.
-
Enter ChatGPT and deep learning to help synthesize and simplify the abundance of options into a personalized skincare routine.
-
The GloAI app will rely on AI to power a chatbot named Gloria (previously named GloBot, renamed to be more relatable) that gets to know the user and their skincare goals.
Gloria builds a 1:1 relationship with the user and provides personalized skincare routines with specific products that are shoppable within the app. Gloria provides tremendous value for a user that is eager to improve their skin by replacing hours of research with a couple of minutes of conversation. Not only does Gloria benefit the user but also the business by removing the need to hire full-time aestheticians or dermatologists and therefore cutting down on cost.
GLOAI
Final project submitted while undergoing an introduction course to AI Product Design via ELVTR
-
Senior UX/UI Manager, June 2023 - Present
Leads the optimization of the user experience across all of Alo's digital products including the website, mobile app, and fitness platform (Alo Moves).
-
International retailer focused in activewear, scientifically forward, clean beauty & wellness solutions, and igniting movement & mindfulness content to bring more mind-body wellness to the world.
-
Designing an elevated, cohesive experience across all digital platforms
-
Expand internationally, reduce friction, better understand the customer and their needs
SEARCH REDESIGN
Launched in April 2024, I led the redesign of the search experience on web and app with the goals of:
Increasing search engagement
Improve search relevancy with new tool
Enable users to filter search results
MOBILE NAVIGATION REDESIGN
Launched in September 2023, I led the redesign of the mobile navigation for both web and app with the goals of:
Increasing conversion rate
Expanding customer knowledge of the product catalog
Make search easier to access
SHOP THE LOOK
Launched in July 2024, I led the redesign of Shop the Look on PDPs with the goals of:
Increasing AOV
Improving product discoverability
Increasing engagement with the outfitting section
-
Director of Product Management & User Experience, July 2021 - July 2022
Defined and executed the product roadmap for girlfriend.com. Responsible for understanding the customer and continuously optimizing the user experience.
-
Sustainable, ethically made clothing from recycled water bottles in sizes XXS-6XL. Primarily sold online at girlfriend.com as well as a number of wholesale retailers.
-
Launching the site as headless in October 2021 and continuously optimizing to improve site speed, conversion rate, AOV, along with other key metrics.
Competing in and making an impact in a saturated marketplace of athletic wear (or “athleisure”).
-
Provide positive impact to consumers through ethically made clothing and size inclusivity. Optimize the online shopping experience to be as frictionless as possible and also cater to a wide range of age demographics.
WEBSITE REDESIGN & RE-ARCHITECTURE
Launched in October 2021, I led the redesign and re-architecture of girlfriend.com to a headless Shopify infrastructure with the goals of:
Improving site speed
Increasing conversion rate
Removing friction in shopping experience
BUNDLES
Launched in November 2021 for the holiday season, I designed and defined the technical requirements for a unique bundling experience with the goals of:
Increasing average order value
Offering customers ability to try a wider range of products
-
Head of UX, March - July 2021
UX Ecommerce Manager, November 2019 - March 2021
Enhanced the user experience across multiple platforms using best practices in UI/UX and ecommerce technologies. Owned the voice of the customer and ensured an exceptional end-to-end shopping experience. Designed wireframes and clickable prototypes and managed the development lifecycle.
-
A fashion-forward, trend-driven, online-only retailer founded in in the Australia in 2010. Obsessed with creating the best possible customer experience and providing express international shipping so that customers can “wear it this weekend”.
-
Managing two Shopify Plus stores (USA & Australia) as well as two mobile apps serving over 6 million monthly visitors worldwide.
Competing and standing out in a saturated marketplace of young women’s fashion.
-
Drive the evolution of a strong and innovative ecommerce user experience, appropriately balancing quality, innovation, business impact, and customer experience.
Deliver significant impact to Gen Z/millennial customers and to the business, measured both quantitatively and qualitatively.
Expand internationally and become a household name in the United States after being founded in Australia.
HOMEPAGE
Launched in October 2021, I redesigned the homepages for both the US and AU websites with the goals of:
Increasing conversion rate
Increasing user engagement
Showcasing products earlier in the customer journey and increasing product discoverability
Educating users on the brand and the key offerings (i.e. Rewards and sustainability)
NAVIGATION
Redesigned the main navigation for both desktop and mobile
Tested a counter icon above new arrivals to indicate the number of new products over the past 7 days
Defined the information architecture
QUICK ADD & OUTFITTING
Designed and launched quick add functionality on collection page to enable user to add to cart without having to navigate to product page and increase PLP conversion rate
Designed the ‘complete the set’ functionality that appears in cart drawer when user adds a swim product to cart
WISHLIST
Designed and launched entire wishlist experience (powered by Wishlist Plus)
Migrated customer wishlists from previous app to Wishlist Plus
Enables customers to create multiple wishlists
Collaborated with Tapcart to integrate Wishlist Plus in mobile app and is now available as an app within Tapcart’s app library