Navigation
UX
Key features:
Redefined the website’s information architecture by implementing learnings from A/B tests and user research to understand how the navigation is utilized to browse products
Dedicated real estate for search in the main navigation (expanded vs. collapsed) since over 30% of users utilized search, and these users tended to convert at least 2x higher than those that browsed without search
Highlighted Rewards in the top navigation to improve customer retention
Product Management
Defined technical requirements for development and led project through development, QA, and launch in 2021
