Resume

June 2023 to Present

Senior UX/UI Manager | Alo | Beverly Hills, CA

Responsible for managing and enhancing the user experience of Alo’s website and the mobile app
Designs new features and experiences in Figma and conducts usability testing and user interviews for validation
Regularly conducts user research to understand our customer
Helped to build and now maintain the Alo Design System
Works closely with Product Managers to translate designs into requirements for both web and app
Collaborates with Merchandising and Creative to maintain consistency by applying the Design System into landing pages and overall user experience
Leads A/B testing strategy from the design perspective

Director of Digital Product | MeUndies | Culver City, CA

Responsible for the user experience of meundies.com and defined the digital product roadmap focusing on technical advancement and expansion
Led the website re-platform to move the business from a custom built architecture on Solidus to Shopify Hydrogen
Managed the site merchandising team and strategized optimizations for successful weekly print launches
Wrote user stories and provided technical requirements for current and future site
Helped define the A/B testing roadmap and conduct new tests in a 3-week sprint cycle
Partnered closely with the Technical Project Manager to lead sprint ceremonies to align with roadmap
Analyzed data for weekly reporting, focusing on metrics to optimize subscription program

Director of Product Management & User Experience | Girlfriend Collective | Remote

Defines and executes the product roadmap for girlfriend.com
Identifies opportunities to improve the customer’s user experience through user research and A/B testing
Leads and defines the strategy for a conversion rate optimization program with third party agency
Re-launched girlfriend.com as headless in October 2021 to improve site speed and conversion rate
Designed and defined the technical requirements for the onsite bundle experience
Runs site deployments in Netlify and manages/builds content in Prismic.io (CMS)
Leads a conversion rate optimization program and oversees CRO agency
Defines strategy for website personalization and managed on-boarding of personalization platform (Dynamic Yield)
Manages a team consisting of a Site Merchandiser, Product & UX Coordinator, as well as an external development agency

Head of UX | Princess Polly | West Hollywood, CA

Managed two Shopify Plus stores (USA & Australia) that serve over 6 million monthly visitors worldwide
Owned the UX/UI design of the websites and mobile apps and championed the voice of the Princess Polly customer
Defined the ecommerce product roadmap in an ever evolving industry by championing the customer and working cross-functionally with teams across the global organization
Optimized and continuously enhanced the Princess Polly US and AU mobile apps with Tapcart, accounting for ~25% of total sales by June 2021
Managed third party tech vendor relationships and workloads, primarily an external development agency

UX Ecommerce Manager

Designed wireframes and clickable prototypes and managed the development lifecycle
Led a conversion rate optimization program with external agency and increased conversion rate from 1.08% to 2.2% over 12 months
Optimized website personalization with Nosto and added product recommendations throughout website
Launched the Princess Polly US and AU mobile apps in February 2020. Grew the app usage to account for 25% of total sales globally.

Project Manager | Guidance | Marina Del Rey, CA

Oversaw the development lifecycle of ecommerce web products from inception to launch for both new builds and maintenance of live websites on platforms including Magento and Shopify
Partnered with Product Owners, Technical Leads, and Developers to prioritize and translate client requirements into user stories in JIRA
Facilitated sprint planning, daily standups, and release planning for 5+ projects
Created project plans and roadmaps, outlining milestones and risk in Smartsheet
Tracked budget, resource allocation, and project status in weekly reports to clients, executives, and other stakeholders
Developed and maintained relationships with clients including Show Me Your Mumu, Kate Somerville, Johnny Was, Wally’s Wine, Popcultcha, and more

Project Manager (Contract) | Deluxe Entertainment |Burbank, CA

Managed software development projects involving the digitization of archival content for large entertainment brands with budgets over $1 million
Controlled operational requests for clients including Ralph Lauren, Harpo Studios, and Bloomberg to manage archival production content
Managed resource workload in an AGILE environment using JIRA to manage sprints and daily scrum meetings
Led the processing, delivery, and quality control of asset management between client and internal departments

Web Project Manager | Vision Internet |El Segundo, CA

Simultaneously managed over 20 website implementation projects built with the proprietary CMS for local governments from contract execution to launch
Developed project timelines using a Waterfall methodology and managed budget, resource allocation, and resource tasks using Wrike on a daily basis
Studied data from Google Analytics, heat mapping tools, A/B testing, and user testing to create wireframes and usability studies
Conducted client meetings, presentations, and trainings both remotely and on-site

Web Project Manager | DBurns Design |Santa Monica, CA

Managed over 15 website implementation projects built in WordPress and Magento
Primary liason between the client and internal teams of designers and developers, communicating primarily in Basecamp
Created wireframes from analytical research to establish a strong information architecture, maximize user engagement, and increase revenue
Enhanced client relationships post-launch by managing maintenance requests, increasing company revenue by roughly $1,000 per week